our story
Hey Girl!
Hey Girl! Alice & Wonder is a Chicago-based lifestyle brand designed to bring you pieces that feel thoughtful, personal and connected to the places that mean the most. From curating the perfect tee to creating the tote you didn’t know you needed, we’re drawn to things that feel special and worth holding onto.
We bring you the good stuff: everything from those hard-to-find gems you can't live without to the classic brands you know and trust. Because we get it: having the perfect tee or just the right cocktail glasses can be a day-breaker or day-maker. And we're here for the latter.
We believe in the witty, fun, optimistic and nostalgic. When uniqueness meets affordability, that’s when we’ve done our job.
The $100 Promise
We hear ya, sister! It’s hard out there for a girl on a budget. So we give you this: our $100 promise. That means you won’t find anything in our shop more than $100 unless we whole-heartedly believe the product is worth the spend. We’re all about the investment pieces. And we'll be sure to bring you those closet staples when we find ‘em. As a majority though, the pretty fun things in our shop will be offered for $100 or less.