The summer collection is here and I can't tell you how excited I am for its debut!
The idea for fresh and fun photoshoot came about after Amy Vorel of Vo Jewelry and I were talking about all the new summer pieces we had for each of our shops. Amy's not only revamping her website but a couple pieces from her new collection (hello tassels!) are on our site, so it seemed like the perfect fit to combine forces.
While the idea started small, the day turned into one of the most epic (and fun!) photo sessions that I've been a part of. When I started Alice & Wonder 6 months ago, our shoots consisted of my husband and me walking down streets by our condo to snap pictures of outfits before inevitably both getting too cold and running back to our place to seek shelter. But this - oh boy guys, this was entirely different!
One of the best things I've discovered about becoming an entrepreneur is the community you share when you find other like-minded business owners. It's a crazy thing, but there actually are people out there that love building businesses - whether it be their own or extending their knowledge to help newcomers like me. And I absolutely love that! Case in point, my amazingly talented friend Meredith who owns Canary Lane, the loft space/design empire where our shoot was hosted. Meredith curates home pieces from furniture to rugs and will even design custom pieces. It's evident from the pictures her space gives us major #colorgoals. I met Meredith during a social media class that was hosted at her loft and instantly knew this was a girl I've love to learn from. The moment I reached out to ask about the space, she not only came back with resounding 'yes' but also threw in the talents of Megan at Hollibeauty (aka the queen of braids) and Jackie at Jacqueline Gamache Beauty to doll our models up. Combine those three with our photographer extraordinaire at Jennifer Clare Photography and I knew were in business.
Our day started with a gallon of coffee, 12 donuts and a couple mimosas for good measure and ended 6 hours later with what I'm so happy to share below! The pieces we've curated are made to stand out and beg for sunny days ahead. They also cumulate weeks of hard work and months of growth for Alice & Wonder. A proud girl boss moment to say the least!
More picture to come and we'll be adding pieces to the collection throughout the summer months. Absolutely cannot wait for what is ahead!
Photography: Jennifer Clare Photography l Studio Space: Canary Lane l Hair: Hollibeauty l Makeup: Jacqueline Gamache l Jewelry: Vo Jewelry l Models (in order of apparence): Hana Link, Kim Sgarlata, Megan Armington, Amy Vorel